December 12, 2016

Magic Add and Sovelto grease the wheels for AR

Jari Kotola using the Hololens to select unique QR codes generated by Magic Add.
Jari Kotola using the Hololens to select unique QR codes generated by Magic Add.
Sovelto Corp.

Two Finnish companies promoting Internet of Things (IoT) have successfully demonstrated that Augment Reality (AR) devices can scan optically readable unique codes from products in the wearer’s environment.

Sovelto Corp. has successfully used a Hololens, a wearable AR device from Microsoft, to scan unique and dynamic QR codes. The codes have been generated by Magic Add, which uses Blockchain technology for code authentication and data security.

In the near future, as Magic Add uses unique identifiers and a cloud-based platform to make smart packaging for fast-moving consumer goods (FMCG), this demonstration shows that AR can be used for the consumers to access product information, such as origin, nutrition, expiration date and recycling information.

Later on, when wearable AR devices become more common and brands build services around this emerging technology, customers can use AR to change the way they shop. It can suggest routes through a store based on the user’s shopping list and allow users to buy products directly by scanning the package. AR could also make buying Christmas presents much easier by pulling data from the shared profiles of friends and family to find suitable gifts.

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