Kurio and Neste nab Gold for traffic safety campaign
The campaign for Neste created by social media agency Kurio was awarded the top prize in the Social Media category at European Excellence Awards in Berlin.
According to Neste, young people represent a third of all people involved in traffic accidents, and the risk of death among young drivers is three-fold in comparison to the whole population. In the campaign, Neste used the Snapchat of accounts of youth idols to give youngsters a reminder of traffic safety.
“It feels really good,” says Jukka Peltoniemi, online marketing manager at Neste. “A strong idea and innovative approach in a growing social media channel clearly caught the jury’s attention. The results speak for themselves, too.”
Kurio CEO Tommi Opas notes that the competition was of very high quality. Peltoniemi deems the award one of the most important acknowledgements for Finnish marketing this year.
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