Koukoi Games gets ‘Crazy’ in China with Mygamez
Finnish games developer Koukoi Games has partnered with publisher MyGamez to bring its debut mobile title Crashing Season to the lucrative Chinese market.
Mygamez specialises in introducing foreign games to China. In readiness of its release later this month, the localised version of Crashing Season has been rebranded Crazy Animal Season, or 疯狂动物季 in Chinese.
“China has just recently further tightened the mobile game publishing regulations and hence it’s important for us to work with a well-established publisher like Mygamez, who can secure the necessary game publication licenses for our game,” says Koukoi CEO Antti Kananen.
Crazy Animal Season is set to be unveiled at the China Joy conference and expo in Shanghai. Held from 27–31 July, this is the biggest game event in China.
First released on iOS and Android back in May, Crashing Season is touted as “the world’s first non-stop arena runner where the player will crash into enemies using different animal characters, while using and upgrading little helpers and character-specific special abilities.”