Kiosked nabs investment from Dutch brewery family
Kiosked, a Finnish advertising technology developer, has raised 3.7 million euros in funding. The key investor in the investment round was Dutch L’Arche BV.
The news was reported by the Finnish business magazine Talouselämä.
L’Arche BV is an investment company owned by the Heineken and Hoyer families. Heineken is a well-known brand of beer.
“We did not include capital investors; we wished to include entrepreneurs with previous successes under their belts,” Micke Paqvalen, Kiosked’s CEO and founder, told Talouselämä.
Other participants in Kiosked’s investment round were the former CEO of Reuters Tom Glocer, a group of other private investors and the company’s former owners.
The technology created by Kiosked enables new kinds of online advertising and trade services. According to the company, practically any type of visual content can be commercialised using their technology. In addition to purchase opportunities, the company currently sells advertising space, which can be invoiced based on the number of views.
According to Talouselämä, some 500 publisher customers already use Kiosked’s technology, including seven of the United States’ largest entertainment websites.