HKScan’s premium Finnish pork heading to China
Finnish food company HKScan has partnered with Zhejiang Qinglian Food in China, to launch the sale of its premium-quality pork products in the Chinese food market.
The agreement for the joint venture was signed in the Chinese town of Haiyan, where Zhejiang Qinglian Food is headquartered.
The two food companies will sell, commercialise and market HKScan‘s Omega-3 pork products in China, with exports scheduled to commence in the first half of 2018. HKScan has set the sales volume target at three million kilograms of pork for the first year, and aims to triple that volume by 2020.
“This joint venture opens up a completely new, one-of-a-kind market for Finnish pork,” says Jari Latvanen, CEO of HKScan. “By commercialising and offering products in the premium category, we are taking the world-class expertise of Finnish pork producers to a whole new level of added value. This creates new revenue opportunities throughout our entire production chain and builds confidence in the international competitiveness of Finnish food production.”
HKScan expects to gain an edge in the Chinese market with its premium-grade value-added products that stem from Finland’s responsible agricultural practices.