Hartwall’s long drink to take on Sweden and the Netherlands
The Finnish company Hartwall has signed distribution agreements for Hartwall Original Long Drink in Sweden, the Netherlands and Belgium, where the beverage will hit the stores during this spring.
The expansion of Hartwall’s export organisation makes it possible to export the beverage, which was developed for the Helsinki Olympic Games in 1952, on a broader scale than previously. In the initial phase, the company’s plans also include strengthening its presence on the Estonian market.
Hartwall believes firmly in the success potential of its original long drink beverage.
In 2013, two Dutchmen started exporting Hartwall Original Long Drink to Dutch bars. Now Hartwall has signed a major distribution agreement with the daily consumer goods group Ahold. The beverage will be sold in almost 400 Albert Heijn stores and, following the agreement, also in dozens of stores in the Flemish part of Belgium.
In addition, Hartwall plans to expand and strengthen domestic sales in Estonia during 2015. The pop-up long drink bar organised last autumn in Berlin, for example, will reopen in July when Hartwall Original Long Drink organises a city festival in Tallinn.
“This spring, Hartwall’s long-term efforts will be rewarded and we will finally have the chance to offer our unique Finnish brewery expertise to increasingly wide markets,” says Hartwall’s general manager Tapio Pajuharju.
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