October 13, 2017

HappyOrNot spreads smiles with new funding

Smile, you're on camera! HappyOrNot founders Heikki Väänänen and Ville Levaniemi have a reason to be happy with the funding news.
Smile, you're on camera! HappyOrNot founders Heikki Väänänen and Ville Levaniemi have a reason to be happy with the funding news.
Ossi Ahola / HappyOrNot

Tampere-based HappyOrNot has closed a Series A funding round, during which it collected 14.5 million US dollars from international investors.

The successful round was led by Northzone, with Australian venture capital firm AirTree also pitching in. Representatives of both companies will also join the HappyOrNot board.

HappyOrNot has created the globally known consumer and employee satisfaction system based on Smiley Terminals. All around the world, about 25 000 terminals have been installed at airports, office spaces and retail outlets, enabling organisations to collect direct feedback in a matter of seconds. The online equivalent of the service has been integrated within major company websites internationally.

The company supports more than 4 000 customers in 117 countries, including giants such as IKEA, Lidl, Carrefour, Heathrow Airport and the National Health Service in the UK.

On top of its headquarters in Tampere, HappyOrNot has an office in Florida, US. The new funding will turbocharge international consolidation and expansion, with the US, the UK, Germany, and France being top priorities. The company is also looking into the Australian and Southeast Asian markets.

Other plans include heavy investments in research and development and growing the employee count from 65 to 200 within the next couple of years.

“It is gratifying that organisations and consumers across the world have embraced HappyOrNot, and our own endorsement as a company has come from Northzone and AirTree’s commitments to us,” says Heikki Väänänen, CEO and founder of HappyOrNot. “They appreciated what we have achieved so far and are now supporting us to keep on enhancing the world’s most-loved engagement platform, as well as consolidate and expand our international presence.”

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