July 17, 2015

Gymnastics event to generate EUR 30 million for Helsinki

This year, Helsinki is playing host to a major gymnastics event.
This year, Helsinki is playing host to a major gymnastics event.
Aki Rask

The Gymnaestrada gymnastics festival, held between 12 and 18 July, is currently underway in Helsinki. According to the Executive Office of the City of Helsinki, the festival will generate some 30 million euros and international visibility for the Helsinki region.

This week 21 000 participants from 53 countries have arrived in Helsinki. Also attending are representatives from approximately 50 international media. The event is the largest ever organised in Finland in terms of the number of international participants. The profit estimated by the Finnish Gymnastics Federation is based on the number of participants, typical tourist spending and employment opportunities created through subcontractors and partners.

The budget for the event is 20 million euros.

“The costs of the Gymnaestrada will repay themselves many times over. The event will make Helsinki better known and more attractive in a unique way internationally and at the same time raise our event culture to a completely new level,” says Marja-Leena Rinkineva, director of Economic Development for the City of Helsinki.

”The advantages of Helsinki as a host city include our comprehensive, quick and reliable public transport and the short distances between the event venues,” Sirpa Lahervo says.

The festival employs 3 000 volunteers and several subcontractors. For example, security services for the event employ 300 people. Work at the Gymnaestrada is also included in a work trial offered to young people by the City of Helsinki.