June 19, 2014

Finns develop easy-to-use smartphone

Zilta began developing its own phone because the company’s founders felt that the markets lacked a sensibly priced solution for beginners.
Zilta began developing its own phone because the company’s founders felt that the markets lacked a sensibly priced solution for beginners.
Zilta

Zilta, which operates in Ireland, is launching a new smartphone geared especially towards people just learning how to use one. The company’s co-founders are the Finns Jukka Kekäläinen and Lari Numminen.

The idea for Zilta was born when the co-founders’ parents purchased new smartphones employing the Android user interface.

 “We noticed that many things had been made overly complicated,” says co-founder of Zilta Lari Numminen. “Too many apps were visible and even the simplest things like managing your contacts had been made difficult. What’s good about Android is that almost everything can be modified. First we developed our own simpler version and uploaded it to the Google Play app store for free downloading. We were surprised by how much positive feedback and how many development suggestions we received in a very short time from around the world.”

So far, almost 10 000 people have tested the company’s concept through the Google Play service. The partners ended up in Ireland when they received backing from Ireland’s National Digital Research Centre (NDRC). 

At the beginning of the year, we were able to participate in a startup accelerator programme in Dublin and through the international contacts we made here we were able to develop our own phone,” Numminen says.

Pre-orders of the new phone started up in Europe on 27 May and it is priced at 139 euros.

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