September 26, 2016

Finnish Tuutu Baby Box lands Down Under

The traditional Finnish baby box contains a variety of clothes, nappies and other child-care products.
The traditional Finnish baby box contains a variety of clothes, nappies and other child-care products.
Kela / Annika Söderblom

The traditional Finnish baby box has hit the market in Australia, with the introduction of Tuutu Baby Box.

The Tuutu Baby Box is created by two Finnish-Australian mothers Susanna Heiskanen and Laura Lohiniva-Hart, who believe every baby should have a decent start to life.

The official baby box was launched in 1938, when the Finnish government distributed maternity packages that contained clothes, a sleeping bag and a small mattress that transformed the box into a bed for the newborn. The box was given to underprivileged mothers on the condition that they would attend pre-natal and post-natal clinics.

“This ensured that mothers were educated about safe sleeping practices, breastfeeding and vaccinations, helping reduce the infant mortality rate. We would like to see Australia adopt this approach,” says co-founder Heiskanen in the company’s press release.

The founders have also identified the significance of sustainability with their product.

“The box is made completely from recyclable material and we are including products such as reusable breast pads and washable cloth nappies to give our customers the opportunity to try more sustainable options,” says co-founder Lohiniva-Hart.

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