Finnish music reaches a growing audience abroad
Music exports from Finland have increased by eight per cent since 2014, with a handful of fresh names being added to the mix.
According to an article from national broadcaster Yle News, Music Finland reports that last year’s total came in at 46.5 million euros. This is in line with steady growth abroad over the past decade from sales, live performances and songwriting credits.
Alongside familiar names such as Nightwish and Sunrise Avenue, Music Finland points to emerging artists, including pop singer-songwriter Alma, jazz pianist-composer Iiro Rantala, bluegrass quintet Steve’n’Seagulls and indie pop outfit Satellite Stories, as making an impact in central Europe.
Part of this success can be attributed to Music Finland’s two-year “Aus Finnland” campaign, which has focused on arranging tours, marketing and communications for artists, along with taking part in festivals and conferences in Germany, Switzerland and Austria.
“Last year Alma took part in the Aus Finnland hip-hop songwriting camp, where she found her Germany partners,” Yle quotes Music Finland CEO Tuomo Tähtinen. “At the moment her debut single Karma has been streamed 15.2 million times on Spotify. It’s the most-played Finnish song besides Hollywood Hills by Sunrise Avenue.”