Finnish Lapland lands prime time visibility in China
Reality show set in Finnish Lapland is China’s most watched TV programme.
Broadcast on Jiangsu Satellite TV Station, reality TV programme We Are in Love sees Asian celebrities travelling to exotic destinations in search of romance. Three episodes of the series’ second season were filmed in Finnish Lapland in March 2016. Visit Finland was responsible for coordinating the shoot.
The first of the Finland-based episodes aired on 24 April and was the day’s most watched TV programme in China. Since 20 March, when the second season commenced its run, the show had reached over 100 million views on Chinese online video sharing services.
The first season of the We are in Love series has attracted some 950 million views across all online channels, and was ranked as one of the top three reality shows in China last year.
See the first Finland-based episode here: