Finnish IoT button faces fast growth as it shrinks in size
Finnish startup the Button Corporation brings an updated mini version of its IoT button to the market.
The Button Corporation launched the world’s first Internet connected physical push button, bttn, in spring 2014. The recently launched mini bttn was introduced to the markets as a response to numerous requests by users.
Connected with cloud servers, bttn lets the user send messages, control devices and trigger various configurable actions. The bttn has built-in Internet connectivity function and doesn’t need smartphones or apps to pair with. The companies can integrate bttns with whatever platform they have.
The bttn is designed by Finnish designer Harri Koskinen. Koskinen has previously designed products for Issey Miyake, Schmidinger, Montina, Finnish designer brands Marimekko and Iittala, among others. The designer is best known for his Block Lamp, exhibited in MoMA in New York.
Simple idea, fast growthIn just two years, the original bttns have been shipped to over 100 countries worldwide. They are used by companies as a shortcut to order products and services within transportation and logistics, maintenance services, hospitality industry, retail, manufacturing and process industries, as well as security and elderly care. For example, in France taxi customers can simply press a bttn to call a taxi for pickup.
“We are proud to have been able to pack even more power into the diminutive form factor of the bttn Mini,” says Harri Rautio, founder and CEO of The Button Corporation. “With two distinct gestures – the press and the long press – the bttn Mini can perform two separate actions. The long press is a feature developed to meet the needs of our business customers to be able to cancel or confirm an action or a purchase.”
“As this is a widely requested feature, we are bringing it also to the original bttn via a simple firmware upgrade,” Rautio continues.
Headquartered in Finland, the company is growing steadily in the US market, with an office in New York.
Text: John Sperryn
The article was originally posted on Nordic Startup Bits.