November 9, 2015

Finnish invention to prevent shoplifting receives funding from the Netherlands

Noccela’s system immediately detects if someone is trying to remove an alarm tag or hide the product.
Noccela’s system immediately detects if someone is trying to remove an alarm tag or hide the product.
Istock.com/MachineHeadz

The Finnish company Noccela aims to revolutionise real-time product protection for retailers. The company has raised 556 000 euros through a directed issue.

Noccela’s system prevents shoplifting using alarm tags that utilise indoor positioning. The tags communicate with sensors inside the store. The system immediately detects if someone is attempting to remove a tag from a product.

During a directed issue this autumn, the investors were the Dutch angel investor Finventure Capital and a private investor, who also invested in the company during the seed stage.

The aim was to raise funds in order to boost product development and facilitate the launch of the product, which is set to take place early next year. Noccela currently employs eight people and has its sights set on strong global growth.

“Demand and the need for this type of service seems to be great even on a global scale, and we have received a lot of inquiries from potential customers and distribution partners. No other product on the market is as effective,” says CEO Juuso Anteroinen.

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