October 19, 2017

Finnish fashion goes to Spain

JOLIER garment can be reversed, transformed or adjusted to fit many different types of occasions.
JOLIER garment can be reversed, transformed or adjusted to fit many different types of occasions.
JOLIER/Screenshot

Sustainable outfits by Finnish fashion brand JOLIER are now available to Spanish fashionistas on Barrabés Neurica e-commerce platform.

JOLIER, by Alion, has been on the market since 2008, and it has found its way around the world. Apart from its own international online shop, the brand is also available in boutiques in, for example, the US, the UK and the Nordic countries.

Now, the brand is making its first appearance on the Spanish market, as it has found a partner to expand its e-commerce with. The co-operation was realised in a deal between Alion and Barrabés biz.

“The Spanish market is huge so we are very happy to have closed this deal,” says JOLIER’s Chairman Jukka Planman. “This also opens up the possibility to expand to Latin America and other Spanish-speaking countries.”

JOLIER is a pioneer of Finnish sustainable fashion and the brand is based on the idea of transformability. This means that the same outfit can be used for work, party or leisure.

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