Finnish dog training method gains success in North America
Dog training method developed by Finnish company Onemind Dogs has gained a strong foothold in the United States and Canada. The online dog training service was launched a year ago and North America accounts for 60 per cent of its turnover.
The Onemind Dogs methodology was developed by dog trainer Janita Leinonen. Her Border Collie suddenly lost its hearing 11 years ago, which meant that she could no longer communicate with her dog using verbal commands. Leinonen began to develop a new training methodology based on body language and physical signals.
“Our business is based on a quality product that consists of an online service and live training sessions. The worldwide demand for training sessions has been so high that we have only been able to meet a fraction of it,” says Noora Keskievari, managing director of Onemind Dogs.
The company’s online dog training service has broke into the global market rapidly: it already has members in 150 countries and an export rate of 90 per cent.
“In February, we will launch a three-month tour in the United States during which two Finnish coaches from Onemind Dogs will host seminars in 10 different locations. We have received almost 200 seminar invitations from the United States, which is something we are very flattered about,” Keskievari says.