Finnair and Alitrip attract Chinese tourists to Finland
Finnish airline Finnair has announced a long-term strategic partnership with Chinese online travel platform Alitrip, which is owned by the Alibaba Group.
The agreement has resulted in the creation of travel packages seeking to bring Chinese tourists to Finland during the coldest months of the year.
“Finland and Lapland have many great things to offer and this new co-operation between Finnair with Alitrip will be a great opportunity for Finland to showcase itself to the Chinese public,” says Juha Järvinen, chief commercial officer, Finnair. “Thousands of Chinese tourists are expected to visit Finland during the winter months with this new package. Our aim is to grow this long-term co-operation between both companies every year.”
The seven-day/five-night package consists of one night spent in Helsinki, two in Rovaniemi and a further two in Ivalo.
This development sees Finnair becoming the first strategic European airline partner for Alitrip with a project of this magnitude. Alitrip will also establish a customer service centre in Rovaniemi to meet the needs of their visitors.
Finnair currently operates from six cities in Greater China, including year-round services to Beijing, Chongqing, Hong Kong and Shanghai, as well as seasonal services to Guangzhou and Xi’an.