July 8, 2016

Finlayson and Dunkin’ Donuts team up in South Korea

Finlayson uses these types of promotion deals to gain visibility in East Asia. In addition to South Korea, similar arrangements have been utilised in Japan.
Finlayson uses these types of promotion deals to gain visibility in East Asia. In addition to South Korea, similar arrangements have been utilised in Japan.
Finlayson

Finland-based textile manufacturer Finlayson is set to launch its first products onto the South Korean market in August.

Finlayson has inked a promotion agreement for the South Korean market with American doughnut giant Dunkin’ Donuts, reports Finnish marketing communications magazine Markkinointi & Mainonta.

The deal will bring cooler bags patterned with the company’s Coronna-design to an estimated 700 Dunkin’ Donuts restaurants across South Korea, helping Finlayson to gain visibility in the market.

In August, the company will then launch a range of additional products across the country, including containers.

“We are not so well-known in South Korea as yet,” states Finlayson’s chief operating officer Risto Voutilainen. “For us this is a good way to gain widespread attention there.”

This promotional deal follows a similar agreement made with Dunkin’ Donuts back in May, which covered 125 restaurants in South Korea.

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