Finlayson and Dunkin’ Donuts team up in South Korea
Finland-based textile manufacturer Finlayson is set to launch its first products onto the South Korean market in August.
The deal will bring cooler bags patterned with the company’s Coronna-design to an estimated 700 Dunkin’ Donuts restaurants across South Korea, helping Finlayson to gain visibility in the market.
In August, the company will then launch a range of additional products across the country, including containers.
“We are not so well-known in South Korea as yet,” states Finlayson’s chief operating officer Risto Voutilainen. “For us this is a good way to gain widespread attention there.”
This promotional deal follows a similar agreement made with Dunkin’ Donuts back in May, which covered 125 restaurants in South Korea.