Finland’s country brand remains stable globally
According to the world’s most comprehensive country brand survey, Finland’s country brand is the 17th strongest in a comparison of 50 nations.
In the Anholt GfK Roper Nation Brands Index comparative survey, Finland is most valued for good governance. Finland’s country brand has opportunities for growth particularly in the dimensions of culture and tourism.
Finland has steadily ranked in 17th place in recent years, with the exception of 2008 and 2014, when the country placed one spot lower. Finland’s strongest overall ranking comes from Sweden, where Finland was placed ninth out of 50.
The survey is based on Simon Anholt’s research on nation branding, and has been conducted since 2005. The Nation Brands Index is considered to be both the most comprehensive country brand survey and country brand comparison. Country brand is compared on six dimensions – governance, exports, culture, people, tourism and immigration/investment – each of which has several subcategories.
The survey was carried out in 20 countries in July 2016.
The ranking does not take into account the GDP, which means that small countries such as Finland compete directly with large economies such as the US and Germany, which once again placed first and second in the comparison. Of the Nordic countries included in the comparison, Sweden ranked 10th and Denmark ranked 13th.