February 27, 2015

Fingersoft conquers the Chinese gaming market

Hill Climb Racing: China Edition offers the original game content with a local twist in themes and humorous features.
Hill Climb Racing: China Edition offers the original game content with a local twist in themes and humorous features.
FINGERSOFT / MY GAMEZ

The Finnish mobile game studio Fingersoft has launched a version of its Hill Climb Racing game tailored for the Chinese market in co-operation with the Finnish-Chinese My Gamez publisher. The Hill Climb Racing: China Edition was unveiled this week to coincide with the Chinese New Year and is available in all major Chinese Android stores. The original Hill Climb Racing already boasts 260 million downloads.

“The idea of Hill Climb Racing: China Edition is to bring the fun and engaging play of the original game to the 300 million Chinese mobile gamers in a culturally meaningful way,” says Mikael Leinonen, CEO of My Gamez.

“The original Hill Climb Racing has achieved more than 15 million downloads as well as top rankings in local Android app stores since the launch in China in July 2014. Hill Climb Racing: China Edition offers the original game content with a local twist in themes and humorous features. We expect the new version to bring more visibility and new players to the original HCR as well.”

Fingersoft and My Gamez will launch continuous updates to Hill Climb Racing: China Edition to offer players new levels and content. The game is set in iconic Chinese landscapes including the Great Wall, Shanghai city and the Yellow Mountains.

“The Chinese launch of the original Hill Climb Racing in co-operation with My Gamez was such a success that it felt natural to us to develop a version with local themes,” says Jarkko Paalanen, business development director at Fingersoft.

“In addition to accessing MyGamez’ contact network and their market knowledge, our collaboration provides Fingersoft with a strategic advantage also in our game publishing operations, as all our games now have access to the Chinese market.”

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