June 12, 2018

TellAbout gathers memories together

Want to see your wedding from a guest’s perspective? TellAbout makes sharing photos easy.
Want to see your wedding from a guest’s perspective? TellAbout makes sharing photos easy.
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Photos and videos are a great way to keep memories alive, but posting personal shots on social media can feel dodgy. Finnish company Path 4More created a service for sharing them privately.

Back in 2011, Path 4More CEO and co-founder Ristomatti Partanen was walking in a graveyard, looking at the gravestones.

To use TellAbout, you don’t need to download an app – it’s all web-based.

To use TellAbout, you don’t need to download an app – it’s all web-based.

TellAbout

“I thought it’s a little sad if that’s the only thing that is left of the person,” he recalls.

Around that time, Partanen’s first child was a toddler, and Partanen realised that watching the kid grow would be like an endless stream of memories he wanted to capture. What if the recollections could be stored and enriched?

Of course, people have been saving and sharing photos and videos on social media platforms such as Instagram and Facebook for years already. However, public platforms with their changing terms and conditions might not suit those who seek extra privacy and security for their images – particularly when they portray small children.

“I thought about a service that would provide a way of putting the best shots and videos in one place, have room for captions and stories, be easy to share with others and so private that Facebook or Google wouldn’t be able to get hold of the images.”

That was, and is, the idea of TellAbout.

An analogue album in a digital world

TellAbout enables storing and sharing photos and videos online, and creating albums for things like parties and events. For example, newlyweds can ask guests to add their shots from the wedding and put together an album for their memorable day, and then share it with others.

For CEO Ristomatti Partanen, privacy is a major concern, and he knows he’s not the only one.

For CEO Ristomatti Partanen, privacy is a major concern, and he knows he’s not the only one.

TellAbout

In essence, TellAbout combines the best of traditional and contemporary ways of storing photos. In terms of privacy, it’s like a physical photo album kept on a bookshelf at home; its owner can choose whom to show it to. However, it’s also digital, meaning that loved ones near and far can contribute to and enjoy the content, and it can also include videos.

“It’s like a modern alternative to a traditional photo album, not fully replacing but complementing it,” Partanen explains. “Sharing memories is much easier with TellAbout, because copying and distributing a physical album would be a lot of work and expensive.”

The content is abundant, as these days people tend to snap photos on a daily basis. Most of the photos are stored in a memory card, a hard drive or a cloud service. If the hard drive breaks or, in worst cases, something happens to the person with the password, the photos can be lost forever. TellAbout, in turn, acts like a collective memory.

Satiating photo-hungry customers

The first version of TellAbout was published in 2013 by the three-strong Path 4More founding team. Now, the service is available in English, Finnish and Italian, with the biggest markets being in Italy, the US and Finland.

In addition to consumers, TellAbout is targeted at companies, especially event organisers and tourism services. This way, the organisers can store and share photos and videos taken from a tour or an event or allow participants to share their own. To boost internationalisation, the plan is now to find partners around the globe, particularly in the B2B2C market.

The basic service is free, but additional volume and features come with paid, premium accounts. Partanen says that wedding albums are a particularly big market, often leading to honeymoon albums and, just a little later, family photo collections.

When it comes to family, Partanen, himself a father of two, is careful about what he shares on Facebook. No pictures of his children, and no names, either.

“I know I’m not the only one who’s wary of privacy issues,” he notes. “With TellAbout, you have the control over who has access to the photos, and the copyrights will never be taken away from the user.”

Text: Anne Salomäki

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