July 21, 2014

Naturvention combats bad indoor air

Naturvention's Fresh Wall circulates and purifies indooor air.
Naturvention's Fresh Wall circulates and purifies indooor air.
Teemu Granström

A few years ago, students Aki Soudunsaari and Niko Järvinen met each other at an innovation course at the University of Jyväskylä. They came up with the idea of purifying indoor air using plants.

The development of active plant walls was started up jointly with experts, and in 2011, the startup company Naturvention was established to commercialise the invention. Currently, the company employs 12 people. Järvinen is responsible for product development and Soudunsaari for the strategy.

“The idea of the active plant wall – Fresh Wall – developed by us is to circulate indoor air through the root zone in the plant wall. At the same time, the fans located in the top part of the wall blow clean air back into the room. The Fresh Wall can also be used to optimise indoor air humidity by controlling water evaporation, for example,” Järvinen explains.

According to him, the FreshWall purifies indoor air more than a hundred times more efficiently than a single houseplant. Various plant walls exist in the world, but only NaturVention holds an international patent for the active plant wall.

Solutions to worldwide problems

Naturvention’s main product is the Fresh Wall. They are currently used mainly in offices and public buildings. Several similar products and Fresh Walls of different sizes are being planned to meet the various needs of customers in the future.

The company’s innovation has already been exported outside Finland: there are dozens of FreshWalls in Russia, and exports to other countries are kicking off. Discussions have mostly been conducted in Sweden, Germany, Singapore, India and China.

“Our product offers an alternative to unhealthy indoor air, which is a global issue.  We are able to provide a natural solution, be the problem mold, chemicals or air pollutants that are carried indoors,” Soudunsaari says.

The goal is to have Fresh Walls featured in private homes in the future.

“Our vision is that by 2020, each and every major city in the world will have in place solutions based on our technology. Clean indoor air, healthy food and clean water for all people,” sum up Soudunsaari and Eeva Niemelä, who is responsible for the company’s communications.

Naturvention's Aki Soudunsaari, Eeva Niemelä and Niko Järvinen. The company currently employs 12 people.

Naturvention’s Aki Soudunsaari, Eeva Niemelä and Niko Järvinen. The company currently employs 12 people.

Teemu Granström

Text: Anna Korvenoja

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