Koukoi Games heads to Asia with a million dollars in pocket
Koukoi Games, a game studio hailing from Oulu, Finland, is only in its first year in business, but it will not have to travel empty-handed. The company gathered a group of over 20 investors, whose investments total a million dollars. The fact that the company has not published a single game yet indicates the investors’ firm belief in its success.
With the million-dollar investment, Koukoi Games is trying to break into the Asian market from Singapore. According to the CEO Antti Kananen, many investors were convinced by the international aspect that is taken into account in the company’s strategy from the word “go”.
“The funding enables us to scale our activities internationally, strengthen our team, and take our first game into the market strongly,” he says.
The first target is Asia, which Kananen describes as one of the biggest markets for gaming industry. Koukoi Games also aims at North America and the European markets.
The money is not only flowing abroad; the investment means Koukoi Games will get a new, larger office in Oulu.
“Many of our investors deemed it good that our team is located in Oulu, where the attitude is exceptionally persistent with long-term planning and activities.”
Kananen points out that the company’s geographical location doesn’t play a big role in the gaming market. However, the team does believe in order to capture foreign know-how and expertise it is best to go and see it in action. One of Koukoi Games’ long-term plans is to establish an international team and potentially open offices abroad.
First game still yet to come
The investors’ faith seems particularly fierce considering Koukoi Games has not published any games to date. The company’s first 3D mobile game Crashing Season, will be tested at the markets by the end of the year. The global audience will see the game in early 2016.
Kananen deems the game “super funny and physics-oriented”. Players control different kinds of animal characters that are trying to survive in changing environments.
“It is full of action, strange situations and fun surprises.”
Afterwards new games will be hitting the market. Whether or not Crashing Season will have sequels remains to be seen in the coming months.
Koukoi Games’ core idea is to create games that stick with people similarly to those played by Koukoi Games team members as children.
“Marketing develops and competition gets tougher. It is important to us make our games so memorable that people remember them through years to come.”
Remembering games is not the only plan Koukoi Games has in store for its future. The only detail that has been told to the public is that the company will enter another field of business in addition to making games.
”More will be revealed next spring, after we have met some necessary goals.”
Bringing a boost to the Finnish game scene
Kananen says that the Finnish gaming industry and mobile games are doing extremely well.
“Finland has seen many international success stories, especially considering the size of the home market. A lot of effort is being put into growing the industry, and the knowledge is developing rapidly.”
For Koukoi Games, being Finnish has a special meaning – particularly the Finnish sisu. They plan on using Finnish mythology in both future productions and the company’s brand. The name Koukoi already has its roots in the Finnish national epic, Kalevala.
“We are attempting to bring along a piece of Finnish craziness to freshen up the markets,” Kananen sums up.
Text: Anne Salomäki
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