Five for Friday: Finnish food and beverage
Finnish cuisine has always been all about sourcing what’s on offer seasonally to produce fresh, simple flavours. Now, as the recent foodie trend settles in for the long haul, a creative approach is fast becoming the norm around the country.
Combining locally grown oats, fava beans and pea protein these pulled oats represent “the perfect nutritional composition – and a sure fire way to be sold out almost constantly in Finland.
“To put it really simply, you could say that we have invented a new soy,” CEO Maija Itkonen stated earlier this year. “It’s a perfect protein based on Nordic ingredients.”
Four Sigma Foods specialises in superfood mushroom varieties that boost immunity, energy and brainpower. All are brought to life with a 230 ml splash of boiling water.
“Our dream is to normalise mushroom drinking,” explains Tero Isokauppila, co-founder and president of Four Sigma Foods. “We want to help people be and live healthier by incorporating these super well researched and powerful – and little bit overlooked – foods in their diet.”
This company’s cream and milk, traditional Béarnaise, Hollandaise and red wine sauces continue to be enjoyed by many Finns and Europeans – not to mention its sweet caramel, chocolate and liquorice sauces.
“International business has its challenges, and launching it can take time,” says Matti Kukkonen from the family business. “It’s particularly important that the quality of the products leaves nothing to be desired.”
After well and truly establishing themselves in their homeland, now Americans are the latest to enjoy Finnish brewer Laitila’s gluten-free social lubricant.
“Laitilan Wirvoitusjuomatehdas actually didn’t set out to brew a gluten-free beer, they set out to brew a great-tasting beer,” Good Life Imports’ Mikko Mäkinen told us last year. “[…] Our intention is not to advertise it as a gluten-free beer, but as a great-tasting beer that happens to be gluten-free.”
OK, so we can’t go without mentioning what’s on offer from Finland for man’s best friend.
“All of our products are natural and we are imitating the food that dogs have been eating the last 30 000 years and what a canine would eat by instinct, if it was living in the wild,” says Petri Tapio, brand and marketing director of Mush.