Five for Friday: Finnish fashion
Did our recent features on Named Clothing and The Other Danish Guy whet your appetite for what’s going on here in the world of fabrics and design? You are in luck: here are five more local fashion houses worth a look.
Taking its name from a Thai word meaning ‘fine art’ and ‘elegance’, Vejits boasts patterns and designs that are emboldened by bright Asian colours intertwined with Nordic minimalism.
“We are trying to find something new – angles, cuttings, silhouettes,” Turunen told us earlier this year. “Our ideas come from the colour of nature and the seasons; from leaves, snow, seas and so on.”
Having produced workwear collections for companies such as Finnish fast-food giant Hesburger and British cosmetics chain The Body Shop, Touchpoint took an ecological left turn and launched a collection made from recycled materials.
“We created a collection that is really fancy and sustainable,” the company told us last year. “What we did is putting together the fashion world and ecological materials […].
Embracing the Finnish word meaning lovely and comfortable as its moniker, where this fashion house stands out is producing everything from a local perspective.
“We are one of the few brands to manufacture everything, including the fabrics, in Finland,” co-owner Emilia Kiialainen explained to us back in 2014. “We order the threads from Europe, but the fabrics are woven in Finland in Orivesi and the sewing takes place in Tampere.”
What’s the best way to find out what men really want to wear? Ask them, of course. After surveying a group of 20 regular, everyday men, “quite many wanted a relaxed way of dressing for the workday,” Jarkko Kallio told us last year. “So that’s the idea that we want to offer: a perfect garderobe for work and leisure. You feel comfortable and look good; not too business-like. We have been talking about relaxed tailoring.”
Sometimes the only solution is to do it yourself. So, when this group of friends with a background in snowboarding and skateboarding couldn’t find any clothes in the shops that they wanted to wear, they started making their own.
“We are doing stuff that we like and hope that like-minded people will like it too,” Nicolas Prieto, project manager of Makia told us in 2014.