May 19, 2017

Five for Friday: Finnish fashion vol. 2

You can dress up in Finnishness from head to toe, and then some.
You can dress up in Finnishness from head to toe, and then some.
Istock.com/Color_life

There are plenty more than five globally interesting Finnish fashion companies. That’s why we’re doing a round two: another portion of world-class design from Finland, here you go!

Earlier this week, Finnish fashion has been celebrated at the Fashion in Helsinki event. All five companies featured at the showroom set up by Finpro’s Lifestyle Finland.

Formal Friday

The ideology of the brand is to create the world’s best shirt, button-up shirt, underwear and blazer. This might not be an unrealistic goal: Teemu Muurimäki is a globally-renowned Finnish designer, and the main material, merino wool, is famous for its excellent qualities in clothing.

“We came to the conclusion that merino wool is the best possible material,” Muurimäki told Good News from Finland back in 2015.

Lovia

Lovia doesn’t want to see valuable materials thrown into trash bins. The company sources locally and uses surplus materials whenever possible.

Transparency is essential to Lovia’s ideology. Each product can be traced down to its origin, and all items carry a written introduction of its makers.

“Hopefully we’ll be known around the world not only for our unique designs, but also for transparent production and sustainability,” founder Outi Korpilaakso said in 2015.

Terhi Pölkki

Terhi Pölkki was 19 years old when her lifelong love affair with shoes had its first spark. Now, shoes designed by her and carrying her name are sold all over the world.

Pölkki’s focus is on beauty, practicality and sustainability.

“If the shoe is ugly, no one’s even going to try it on; and if a beautiful shoe is uncomfortable, nobody will wear it,” she told us recently. “The three layers make a good shoe: appearance, comfort and convenience, and high-quality materials.”

Lumi Accessories

Lumi’s best known products are leather bags. The company’s goal is to manufacture ecologically sustainable products and keep production nearby.

Japan has been a particularly fruitful market for Lumi.

“Japan is interested in top-of-the-line Finnish products and, generally speaking, our product type is suitable for their market,” co-founder Sanna Kantola said in 2014.

Golla

Golla’s area is protective bags and carriers for laptops and other small electronics. Golla, too, is finding Japan a particularly interesting market: last year, it commenced a partnership with the Japanese trading house Itochu Corporation. The company “hopes that its partnership with Itochu will open new distribution routes in the fashion and lifestyle arena,” we wrote last year.

 

Good News from Finland is published by Finnfacts, which is part of Finpro.

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