Five for Friday: Making and distributing music
This week we take a look at how Finnish companies are providing services that help musicians get together and share their sounds.
Finland may have the most metal bands per capital in the world, but this far from the end of the musical output of this northern land. The tech-minded spirit residing here means that many fresh sounds are being made and shared with the global audience in fresh ways.
Let’s press play then.
Before hitting the stage and belting out a four-count, there are a number of boxes that need to be checked. First up: how to find band members and music teachers? This matchmaking tool touts itself as a ‘LinkedIn for musicians’, bringing together the main players of your local music scene.
“We welcome all musicians to our platform and don’t discriminate between genres or skill levels,” the company’s Ile Mäentakanen explained back in May. “We want people to start to play an instrument, or go and jam with somebody.”
Having a band is one thing, but with no extra coin at hand to master your tracks, how can you possibly hope to prick up ears? Fear not, this crew can polish your tunes to distribution-worthy standards for only a fraction of the cost of traditional mastering services.
“Mastering tools can be laborious to learn,” CEO and co-founder Anssi Uimonen said earlier this year. “We wanted to solve the problem on behalf of the masses we care about, which is amateur musicians.”
Booking an artist to perform at an event may sound like a straightforward task, but the reality can dance to a very different tune indeed. This startup brings ease and efficiency to buying and selling live gigs via its one-stop shop, and has also expanded to Germany.
“We have built process management tools for the sellers of live gigs and a marketplace for the buyers, where they can easily find and book interesting artists,” Hannu Keränen, company founder and former event organiser, told us in 2016. “[…] We hope to act as a bridge to international live music sales in future.”
China currently has 530 million music streamers, with digital sales increasing by 70 per cent in 2015. So, keen to crack the mainland market with your musical output? This Finnish distribution service is on hand, quickly building a bridge between Asia and the Western countries with its global approach.
“We have an international team, with many native language speakers,” CEO Kari Halttunen pointed out back in March. “That’s the reason why we have quickly acquired our clients from so many different countries.”
Mobile gamers have been turning down the volume of their game play soundtracks for some time, preferring instead to tap their toes to their favourite tunes whilst flicking their thumbs. Zemeho’s music streaming plug-in service Valinta helps facilitate their aural environment of choice. Users simply click on the embedded V icon whilst playing and swiftly choose from a range of genre specific playlists.
“This is just the beginning; our future is also in normal apps too,” company CEO River Boche said last year. “We are in talks with major sports and social media apps to provide the plug-in service. There is a big future in combining music with gaming and mobile apps.”