Dream Broker uses video to revolutionise corporate communications
Finland’s Dream Broker has developed a cloud-based system for companies to communicate using videos. They say the core of their philosophy is to help people communicate, collaborate and learn.
I once worked for a company notorious for their executives’ copious and boring memos. Management suspected we weren’t reading them (they were right), so switched to voice mail which could be checked. Of course, we simply set our phones down on our desks to drone on for 45 minutes every morning, ignored. Dream Broker knew this was a common problem throughout the corporate world and developed an innovative solution.
Dream Broker helps people create, edit and share online videos on any device. Through their tools company employees can collaborate on strategy implementation, train new staff, explain new software or share best practices, all through video.
‘Audio visual by nature’
“People are audio visual by nature, and video enables us to use more of our senses when communicating,” says Dream Broker CEO Mika Ahokas. “When we talk about ‘communicate, collaborate and learn’ we are concretely talking about our mission. It is all about communications, and video is the most powerful and influential way to communicate as it is information rich.”
Yet the use of video instead of memos or emailed presentations is not simply a change in communication tools. Dream Broker wanted a more interactive experience.
“‘Collaborate’ refers to the special characteristic of video that content can be created together and utilised by many,” he continues. “Instead of top-down communication, video embraces collaboration. Video lets people participate in communication and work as a team. Moreover, video as a communication format draws attention, which means more people receive the message and are inspired to further similar collaboration.”
Ahokas points out that Dream Broker began with screen recording technology which was mainly used for training in IT rollouts and deployments. This educational aspect remains an important goal for many of their customers.
“With videos traditional classroom training sessions can be replaced with video training, where the exercise can be completed at the convenience of the viewer as the material is always available.”
Dream Broker concentrated on the Finnish market for their first five years, but have since expanded throughout the Nordic region. They employ 80 people and consider the Nordics as their domestic market, but are now on the cusp on further expansion.
“Many companies avoid growing larger because growth can be a risk and some companies even die. Medium-sized companies with scarce resources face the same responsibilities as large ones,” says Ahokas. “It’s easy to reach our size, but to grow any further requires much more. Now it is time to see what Dream Broker is made of: will our growth continue or will we fade away?”
After the company grows sustainably in the Nordic area, they plan to expand into the Netherlands, Germany and Great Britain. Next up would be a trip across the Atlantic to tackle the North American market.
“Medium and big-sized companies are important employers, and we want to do our share for Finnish society and challenge entrepreneurs and companies to create more medium and big-sized companies in Finland,” Ahokas concludes. “Now it is time to roll up our sleeves and do it.”
Text: David J. Cord