November 11, 2016

Fame grows for FINemojis with yet another award

One of the emojis is "Suomi mainittu", which means "Finland is mentioned" – the feeling experienced when someone mentions Finland abroad.
One of the emojis is "Suomi mainittu", which means "Finland is mentioned" – the feeling experienced when someone mentions Finland abroad.
Finland.fi

Finland emojis won the Best Use of Social Media award at City Nation Place Awards in London, and two of the emojis are now included in Unicode Standard.

The emojis are published by ThisisFINLAND, Finland’s country brand website produced by the Ministry for Foreign Affairs.

City Nation Place is an annual conference in the field of place-branding. Finland was competing against Philadelphia and Israel in the finals of the category.

“Finland has many strengths, and also some weaknesses, just like any country,” says Petra Theman, director for Public Diplomacy at the Ministry for Foreign Affairs. “Approaching country brand communications in this honest, authentic way has attracted unprecedented interest and numerous new contacts and collaborations, as well as prizes.”

Finnish country-branding was a visible part of the conference this year, as Helsinki’s rebranding campaign reached the finals of the Place Brand Strategy of the Year category.

This autumn, the emoji campaign also won the Viral Communications category at the Digital Communication Awards 2016.

Two of the emojis, sauna and woolly socks, have been accepted by the Unicode Consortium for inclusion in the Unicode Standard. This meant that the emojis will appear in the emoji keypads of all devices, and they will be available for use within the text of text messages and on all social media channels.

Finland became the first country in the world to publish its own national emojis in December 2015. There are currently 49 Finland emojis in the collection.

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