Crumbs! Valio reveals milk-based meat alternative
Finnish dairy company Valio has developed a friable cooking crumb made from milk that offers a new kind of protein source for the meat-averse.
Valio Mifu is pitched as a new staple of the dining table, substituting the likes of minced meat, ham or chicken.
“Product development for Mifu started in 2009 when we noticed that consumers were increasingly looking for alternatives to meat,” says Tuomas Salusjärvi, executive vice president responsible for Valio R&D and product groups. “Our R&D division focused on developing a juicy texture that endures frying, working also on shelf life and nutritional values. Mifu is made using a unique recipe and patented technology.”
Alongside being devoid of meat, the product is also lactose free, gluten free, yeast free, soy free and egg free. Three different Mifu products will be available in shops from the beginning of September, with the range set to expand in future.
“The primary export markets are in Europe,” Salusjärvi observes. “In, for example, Sweden, Great Britain and Germany, flexitarianism and meat alternatives are spreading fast.”