TeamUp gains influential new partners
TeamUp, the fan community startup from Tampere, Finland, has a new company advisor in Jose Ramon Capdevila, former head of football administration at Real Madrid. In addition, leading South African sports technology company Sports-Insider is TeamUp’s new sales channel partner in the country.
Amer Sports accelerates on skis in the US
Finnish sporting goods company Amer Sports Corporation has acquired iconic US ski brand Armada.
Vauhti speeds up Fischer skis
Arguably the world’s oldest still functional ski wax producer, Finnish Vauhti Speed, has signed an agreement with the world’s oldest ski manufacturer Fischer Sports.
Finland’s enthusiasm for MMA cannot be caged
The sport that pits two fighters with mixed martial arts experience against one another is taking the world by storm. Now the European Fighting Challenge from Finland is setting out to conquer Europe by bringing it together under the one banner.
Amer Sports boosts US presence with leading brand
Finnish Amer Sports has taken another step forward in its acceleration strategy in the USA, after acquiring EvoShield.
Inka Tiitto wins indoor skydiving gold
Inka Tiitto from Finland has won a gold medal at the Indoor Skydiving Championships in Prague.
Amer Sports acquires Queenax
Finnish sporting goods company Amer Sports has announced the acquisition of Queenax, a provider of functional training systems. The acquisition includes both the brand name Queenax and the intellectual property and distribution rights.
Gymnastics event to generate EUR 30 million for Helsinki
The Gymnaestrada gymnastics festival, held between 12 and 18 July, is currently underway in Helsinki. According to the Executive Office of the City of Helsinki, the festival will generate some 30 million euros and international visibility for the Helsinki region.
Finnish yoga app launched a new spinoff
Finnish gaming company Gajatri Studios launched a new breath exercise application, Breath Watch. Company’s prior application Yoga Retreat is the world’s first game based on yoga.
Amer Sports acquires iconic baseball brand Louisville Slugger
Finnish sporting goods company Amer Sports has acquired the global brand, sales and innovation rights to the American baseball brand, Louisville Slugger.