July 25, 2017

Camment pushes forward

Camment helps medias that are losing out on eye pairs and attention to second screens.
Camment helps medias that are losing out on eye pairs and attention to second screens.
Screenshot/Camment

Finnish “in-screen” technology company has completed a 650 000-euro round of financing, collecting funding from Finnish investors.

Camment’s technology allows clients to provide a social layer on top of their streams, clips or linear broadcasts where audiences can video chat, order food or face-swap with actors in TV shows. This way, the company provides a way to retain and engage audiences in-screen.

“We are amidst a massive transformation of the viewing experience with both VR and AR incoming,” says CEO and co-founder Tomi Kaukinen. “Camment, short for comment with camera, simply offers an elegant and easy, monetisable social solution to all video-based medias, whether it’s live sports, VOD or clips.”

The funding round was led by Jari Ovaskainen, who will also join Camment’s board of directors, with contributions from existing investors. The money brings the company’s total funding to two million euros.

The plan for Camment now is to grow its sales team and boost product development.

Camment’s headquarters are in Helsinki with local offices in Singapore, New York and Barcelona.

 

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