Big plans brewing in Berlin for Bryggeri
Finnish brewery pub and restaurant Bryggeri has announced the launch of a new establishment in Berlin, bringing some ‘Finnesse’ to the beer-thirsty capital with the help of an import company.
The new establishment will accommodate up to 150 customers in the culturally renowned part of town, Prenzlauer Berg in the borough of Pankow. The area is populated with numerous cafés, restaurants and greenery.
“The premises have ready-to-use equipment, so we will be up and running quite soon after some small renovations and permits,” states Pekka Kääriäinen, the CEO of the new restaurant company. “I believe we’ll open shortly after midsummer”.
Kääriäinen, known for his dedicated career in the microbrewery business, made his first moves back in April, when his family-owned Euro-Laukku founded an import company at the same premises. The company will serve the German and Central European markets with Bryggeri’s products.
“The new restaurant’s purpose is to test Bryggeri Helsinki’s restaurant concept abroad and bring in added sales and exports for the brewery’s products,” Kääriäinen elaborates.
The recipe for success was planted in downtown Helsinki five years ago, when the original Bryggeri was established at the Tori Quarters close to the Helsinki Market Square. The brewery and gastropub has since become known as a down-to-earth meeting place for locals and travellers alike, serving its own craft beers and Nordic seasonal food.
Bryggeri has produced over 70 different beers and brews an annual 170 000 litres of the beverage, with its brewery equipment all in full sight of its patrons.