More than a million people don Lindström workwear every day. The company’s growth prospects look promising.
— We expect strong growth in all of our markets, says Lindström’s President and CEO, Juha Laurio.
The family-owned textile services company Lindström Oy offers its workwear services in 21 countries across Europe and Asia. In Europe, the company also has mat services and in Finland and Hungary, protective equipment services.
In addition, the service range in Finland includes hygiene and restaurant textile and industrial shop towel services. The company’s subsidiary, Comforta Oy, offers hotel textile services in Finland, Sweden, Estonia and Russia.
— The latest addition to our service offering is brand product services, from corporate gifts to promotional products, which we offer out of Finland to our clients in all countries where we operate. More than a third of the Group’s net sales are generated outside of Finland, Laurio says.
Going where demand is
Lindström offers most of its services as a complete textile service in which the company handles needs charting, workwear design, purchasing, delivery of textiles to the client’s premises and picking up used textiles, textile care and the responsible final disposal of used textiles.
According to Laurio, companies are placing increasing value on well-designed workwear as a factor that affects both the company’s corporate image and employee well-being.
— Attractive, designed-to-order workwear that protects the employees and reflects the company’s image and brand colours send a strong message about the company, he says.
Lindström ventured onto the international playing field in 1992 with the establishment of a subsidiary in Estonia. Over the next two decades, the company’s operations expanded to several countries in Eastern and Central Europe.
In 2006, Lindström launched business operations in Asia by establishing a subsidiary in China and in the following year, one in India.
— Our expansion strategy is simple: we go where there is demand for our services, says Laurio.
Brisk growth in China
Since it was founded in 1848, Lindström has evolved from a dye house operation to a laundry, and from there to a professional textile rental firm. The family business has set its sights on being a pioneer in the field throughout its more than 160 years of existence.
— There is major potential in every country where we operate. We expect strong growth in all of our markets, both in the short term and going forward. The areas experiencing the fastest growth are Eastern Europe, Russia, China and India, says Laurio.
Lindström’s Chinese operations began in 2006, at a time when the service concept was still relatively new.
— Persistent work brings results and interest in our services is constantly growing. There is a lot of potential and growth is strong. Our objective is to build a comprehensive service network in the main cities of China, Laurio concludes.