Design into the U.S. market
DesignStory ”Dino” by designer Eero Aarnio charmed in June at the DesignStory booth at the Dwell On Design –event in Los Angeles.The founder of the company and a specialist in design and lifestyle, Mia Lewin, has worked the US technology sector for years already. Since the market was lacking Finnish and Scandinavian design that Lewin so much yearned for she decided to embark on exporting products into the country.
As a result of the idea’s further refinement Lewin together with her partners began to develop a members-only online store for American consumers interested in décor and design. DesignStory introduces new products weekly directly by designers and design brands.
The competitive advantage of the San Francisco-based company is based on the capacity to productize and produce Finnish and European design products near the consumer. This helps to avoid extra storage and logistics expenses, which means that the products can be offered to consumers with competitive prices.
The company opened the service for registration at the International Contemporary Furniture Fair –event in New York in May.
– Our customer feedback has been extremely positive, Lewin rejoices.
In June the service was showcased at the Dwell On Design –modern design event in Los Angeles, which was frequented by consumers, architects and interiors designers.
– We were received enthusiastically also there. For instance “Dino” by the designer Eero Aarnio turned out to be a great hit.
Growing market
DesignStory will now enter a big and growing market. The share of online home furniture market in the United States is 4.6 billion dollars out of the total market of 77 billion dollars.
– The online market is growing with huge speed. Consumer demand is getting stronger and people invest in online shopping, Lewin says.
– Since no other online market leader has yet sprung up in our field, we have great chances to become one.
www.designstory.com
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