Good News from Thu, 08 March, 2012:

Water know-how takes centre stage in Marseille

lehtikuva / vesa moilanen Finland is known for its clean and abundant water resources. Finnish water expertise will be presented in the World Water Forum in Marseille, France from 12th until 17th March 2012. Finland is known for its clean and abundant water resources. Finnish water expertise will be presented in the World Water Forum in Marseille, France from 12th until 17th March 2012.

For the sixth time, Finland will be taking part in the World Water Forum, this time with its own pavilion.

Our central themes are water security and partnerships, says Managing Director of the Finnish Water Forum, Katri Mehtonen.

The world’s largest water sector event will take place in Marseille, France on 12–17 March. Finland’s pavilion will be coordinated by the Finnish Environment Institute (SYKE), Finnish Water Forum (FWF) and Cleantech Finland.

Our goals are to increase the global visibility of Finnish water know-how, to strengthen Finland’s image as a water technology pioneer, to emphasise the significance of partnerships and water security, and to build a bridge to the Rio+20 UN Conference, where Finland will also promote the significance of water security,” lists Mehtonen.

We will simultaneously create new contacts between Finnish and international water-sector operators and engage in a dialogue with operators from other countries on the exploitation of Finnish water know-how to solve global water issues, she adds.

Highlighting Finnish expertise

The World Water Forum brings together a variety of entities from all over the world: governmental representatives, ministerial delegations, researchers and research institutes, in addition to private companies and customers. More than 33,000 participants from 192 countries attended the 2009 Water Forum in Turkey.

Taking part in the forum gives us the opportunity to market Finnish water-sector research projects and results, innovations, products and services on an international level. At the pavilion, Finnish expertise will be highlighted through various presentations and side events, says Mehtonen.

Some fifteen Finnish organisations are participating, among them SYKE, VTT (Technical Research Centre of Finland), Tekes (Finnish Funding Agency for Technology and Innovation), Academy of Finland, Kemira, Vaisala, Satel, Niras, Finnish Water Forum, Cleantech Finland, as well as the Ministry of Agriculture and Forestry, the Ministry of Foreign Affairs and the Ministry of the Environment.

Making a splash – globally

According to Mehtonen, Finnish water know-how has much to offer the world.

The Finnish water sector is able to offer high-level water-related management, planning and implementation in co-operation with local operators, always holding up its end of the deal, says Mehtonen.

Among the sector’s special strengths are the comprehensive use and management of water resources, water efficiency and its links to energy and material efficiency, water-related ICT applications and wastewater treatment.

Finland is known as the “land of a thousand lakes” thanks to its clean natural environment and fresh, plentiful water resources.

Our job now is to promote the expertise that we have accumulated from protecting our water resources through good administration and modern water management technologies, and from cleaning up polluted bodies of water, Mehtonen sums up.

www.finnishwaterforum.fi

SO