Five decades of media influence
Now – exactly 50 years later – when speaking of Finland, our stabile democracy and high-class industrial expertise are self-evident, and Finnfacts as an organization has solidified its position as an international messenger promoting Finnish expertise. The goals of Finnfacts endeavoring to establish a country image or brand for Finland are very similar today as they have been in the past, with a clear focus: to convince international key groups that pertinent partners, and top class expertise can be found in Finland.
Transformation of the media sector has blown fresh wind onto the operations of Finnfacts. In addition to journalists, the new target group for visitor activities consists of expert bloggers, who gain global visibility through the internet. Online communication has been increased also by our new production, Good News from Finland website, which in addition to Finnish and English has now also been launched in Chinese and Russian.
Through the emergence of new medias and the development of new technologies communication changes its shape – it fragments, operates in real time and shifts into the sphere of global network. However, people don’t change with the same pace: the most effective influence and the most lasting memory imprints still originate from face-to-face meetings with others, through personal experiences. All the relevant information will certainly be found through the internet, but what is singled out as significant, and passed on, is still largely based on personal experience.
We at Finnfacts believe that meetings between people will continue playing a central role in international communications at least for another 50 years.
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