Valio’s cycling cow is now wearing a helmet
Valio Valio’s milk cartons are often utilized for different campaigns.The cycling cow embellishing Valio's milk cartons is now wearing a helmet. The cow's new appearance was initiated in the spring, when particularly families with children expressed their wonder, why the cow was cycling without a helmet.
The feedback was taken seriously, and already in the summer the cow was wearing a cycling helmet. The Product Manager Paula Viikari says that adding helmet on the cow's head is in accordance with Valio's basic values, taking responsibility of the customers' well-being. The company attempts to fulfill this responsibility in all spheres.
- One small, but visible demonstration of our responsibility is that the milk carton's cow is appropriately dressed, wearing a helmet, like any cyclist ought. Responsibility is the supporting theme of all of our business activities, not just single campaign, although we will continue bringing out the issue with smaller and bigger deeds also in the future, Viikari explains.
Valio is the leading dairy brand in Finland, which has a product range of about 1000 products.
The illustrations on Valio's milk cartons are revised or changed every few years.
