Good News from Fri, 29 June, 2012:

UPM wins on ethical innovation

UPM has brought several innovative products to market recently UPM has brought several innovative products to market recently

UPM has won the Most Innovative Company category at the 2012 Ethical Corporation Awards held in London.

UPM was highlighted for its Eco Design approach and overall sustainable thinking. UPM’s innovative approach has seen new products created such as the world’s first biodiesel manufactured from wood raw material.

Our focus on producing more with less is a clear example of UPM as a forest industry company is now creating tangible results with bio composites, bio fuels and the use of non-fossil fuel energy, said Hartmut Wurster, Executive Vice President Technology.

The judges commended UPM for its commitment to creating innovative materials for increased recyclability and robustness, said Mallen Baker, Contributing Editor, Ethical Corporation.

UPM has brought to market several innovative products recently including UPM ForMi a composite material made from pulp fibres from sustainably managed forests and clean plastic polymers.

It has also launched the fuel of the future, UPM BioVerno, the first wood-based biofuel. UPM aims to be a major player in the production of advanced transportation biofuels.

The Ethical Corporation Awards recognises companies and individuals who have made significant advances in the field of corporate responsibility.

Previous winners have included Unilever, L’Oreal and the Rainforest Alliance. UPM was shortlisted alongside Acelor Mittal, McDonalds Europe and CottonConnect.