Finnish paint company Tikkurila will introduce a brand new shop-in-shop store concept to the Russian market in the turn of the year 2010-2011. The company considers the investments as important for its future competitiveness in the Russian market.
Launched in 2009 into the Finnish market, the Visio shop-in-shop display has been designed by the Finnish Pentagon Design Oy. It will be introduced in phases from the end of 2010. The concept includes store furniture equipped with different accessories. The Finnish company’s goal is to inspire Russian customers to change the look of their homes, while helping them to choose colours and the right products easily. The service design of the concept was given the silver award at Grafia Association’s marketing communications and design event Best of the Year 2009.
Tikkurila has also launched a new tinting system in Russia. According to the company the weather resistance properties have been improved, while the environmental impact of the colourants has been reduced. The products have also been produced in accordance with the more stringent EU-level regulations related to volatile organic compound (VOC) emissions from paint products.
Tikkurila has been founded in 1862 and it operates in the Nordic countries and Eastern Europe. In 2009 the paint company employed 3757 people. The company has production in seven countries.