Good News from Wed, 27 October, 2010:

Smell me seeks to revolutionise scent marketing

The new scent printing technology enables the printing of different kinds of scents on packaging, brochures and for instance home textiles. The new scent printing technology enables the printing of different kinds of scents on packaging, brochures and for instance home textiles.
Finnish scent marketing company Smell me has developed a new technology for using scents in marketing, retail and packaging materials. Smell me Aroma-lock scent printing technology enables the printing of virtually any scent on different surfaces, such as textile, paper and plastic.

Different from the previously used scratch-off solution, the new technology does not require activation. The technology is also more economical than previous solutions, and the scent stays on the product for a longer time. According to the company the scent printed for instance on T-shirts will only wash off after dozens of washes. The scent is embedded on the products with a printing press. The surface is finished with a mixture made of scent raw material and varnish.

– Using scents in marketing communications is an excellent means of standing out. Scents are known to appeal directly to our feelings and moods, which in turn have strong impact on consumers’ purchase decisions. The new technology enables even easier use of scents for instance in daily consumer goods trade, with lower expenses involved in its application. Designers and manufacturers of products, the packaging and graphic industries, marketers and advertisers can now bring even more of their creative ideas into life, tells Smell me CEO Janne Järvenpää.

Smell me targets international markets right from the beginning. The company has already established an international partner network, and in addition to Finland the product will be sold in Europe and the United States. However, the company will invest in the actual launch of its technology only later, once funding for it is secured.

The development of Aroma-lock technology began in 2008 with funding from the Finnish Funding Agency for Technology and Innovation Tekes, and the work continues. Also Åbo Akademi University and Lappeenranta University of Technology have taken part in the research work. Smell me is owned by KA Järvenpää Oy.

www.smellme.fi (in Finnish)

MT