Sanoma Media Belgium, the Belgian division of the Sanoma Group, has acquired communication agency HeadOffice in Belgium. HeadOffice is a relationship marketing agency that is specialized in online direct marketing, customer magazines, brand activation, content marketing and loyalty. The company employs 55 people. Sanoma Group has not disclose price of the deal.
Recently Sanoma Learning’s educational publisher Malmberg expanded its operations in Netherlands by acquiring a Dutch testing and examination company Bureau ICE.
A Sanoma press release states that the acquisition of HeadOffice is in line with Sanoma Media's strategy to grow in content marketing. Sanoma expects HeadOffice to add value via growth opportunities created by complementing HeadOffice's customer relationship management know how with Sanoma's media and content marketing expertise.
Sanoma strengthens its position in Belgium