Rapala, the global market leader in fishing lures, has won international awards for its products. Rapala Balsa Xtreme Minnow has been honored with the Best New Hard Lure Award, and Blue Fox Vibrax Super Bou named the Best New Metal Lure at the 2012 European Fishing Tackle Trade Exhibition.
The exhibition is the Europe's largest and most important international fishing tackle trade show, and it was held this year in Paris on June 1-3. Rapala also got “commended" recognition for its EcoWear reflection jacket for the best new fishing clothing.
According to a corporates press release, the Balsa Xtreme Minnow “opens a new era in fishing lures.” It is manufactured with Rapala's new, patent pending construction that uses a tough, transparent plastic shell to encapsulate a balsa wood inner body. The lure offers “a perfect combination of finesse action, advanced finishes and rugged durability.”
The Blue Fox Vibrax Super Bou spinner is designed for heavy-duty predator fishing and it flashes like a beacon, “luring the predator to the bait even in low light and murky waters.”
Rapala Group’s main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group had net sales of EUR 279 million in 2011, and employed around 2 000 people in 37 countries.