Nokia has launched three new low cost Asha phones aimed at competitive mass-market. The new Nokia Asha phones 305, 306 and 311, are touch-enabled devices, and bring the Asha series count to around ten devices which are available in more than 130 markets.
— By introducing the Asha Touch phones to the market, we're accelerating our commitment to connect the next billion consumers, said Mary T. McDowell, Nokia's executive vice president for Mobile Phones in a statement.
— The mass-market is a competitive segment, but we believe Nokia's upgraded Asha portfolio has included an attractive package that can enable consumers to have lower running costs, taking advantage of things like its compressed browser and a long-life battery, said Neil Mawston, executive director of devices research at Strategy Analytics in Nokia’s press release.
The new Asha phones are enabled with fast browsing, email, cameras and in some cases 3G and WiFi. They are targeted on young, urban consumers with fun features and colourful range and gaming options.
According to Nokia, its cloud based phones offers consumers faster and cheaper internet access as web sites load up to three times faster in comparison to devices without cloud-accelerated browsing, making it simple for users to find and select from more than 10,000 web apps available for download.