New York savours Finnish flavours
Fresh! From Finland - campaign, which was launched this week takes Finnish cuisine overseas. The aim of the campaign, realized by the Consulate General of Finland in New York, is to bring Finnish culinary culture and unique flavours to the residents of New York City in the forthcoming years. Fresh! From Finland -week takes place at the Scandinavia House on NYC's Park Avenue.
Themes of the campaign are for instance organic and near-foods, and natural, pure ingredients. These themes are presented through events that are organized both for the wide audience and the culinary press. In addition to this, Smörgås Chef -restaurant in Manhattan will offer Finnish menus designed by Pekka Terävä, the Chef of the acclaimed Olo-restaurant in Helsinki.
Fresh! From Finland -campaign is trusted to support the exporting of Finnish provisions, as well as increasing tourism to Finland. The overall aim is to promote the Finnish welfare society to the international audience.
The campaign has been supported by Benecol, Valio USA, Iittala and Visit Finland.
www.freshfromfinland.com/
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