Good News from Mon, 11 June, 2012:

Myontec makes it to The New York Times top innovations list

The Finnish company Myontec produces analytical underwear used for example by footballers. The Finnish company Myontec produces analytical underwear used for example by footballers.

The New York Times has listed Myontec amongst “the innovations that will change your tomorrow”. The newspaper has listed 32 inspiring innovations, and Myontec’s analytical underwear is one of them. According to the business daily Kauppalehti, the company has sold its underwear for example to McLaren and some regional football clubs.

Myontec, which is based in Kuopio, is producing underwear embedded with electromyographic sensors which send data to computers to analyse how hard you are working your muscle groups. The company’s body hugging shorts are mainly marketed to athletes and coaches, but the company believes that they could become household products later on.

Myontec was born four years ago as a spin-off, and according to Kauppalehti, its turnover last year was EUR 125,000, but the company has bigger ambitions for growth.

— We estimate that the market for our products could be similar size to those for the heart-rate monitors, and their sales are globally around EUR 600 million, says Myontec CEO Pekka Tolvanen in Kauppalehti.

www.nytimes.com
www.kauppalehti.fi

MM