Good News from Thu, 26 July, 2012:

Mind Spa aiming to challenge Coca-Cola

Mind Spa is bringing its new vitamin water to the markets in August. Mind Spa is bringing its new vitamin water to the markets in August.
Mind Spa, a well-being drinks manufacturer, is thinking big. The company is planning to launch to the international markets and challenge Coca-Cola’s dominance in vitamin waters. The company is launching its own Acti Water vitamin water this summer. It is already selling its non-carbonated, calorie and sugar free beverage Mind Spa Relaxing Drink in the Nordic markets.

- One of my theses is to think big. Our aim is to challenge the biggest competitor, says CEO Juri-Jose Mäntysalo in Markkinointi & Mainonta.

According to Mäntysalo, the company’s products are mainly trading in Finland and southern Spain. The Acti Water will start to sell in Finland in August and will be available in supermarkets, cafes and gyms. The company is also negotiating to distribute its products to Europe.

Mind Spa has a distribution agreement in Finland with Kopparberg, and its research and development has been outsourced to two industry specialists in Finland and Sweden, and the beverages are manufactured in Finland by BullBerry.

The company has four full time employers and has been mainly funded by private investors. Mäntysalo has not disclosed sales figures for its Mind Spa drinks and other products.