Marimekko, the Finnish design house, is continuing its rapid expansion, and is opening three company-owned stores in the United States this year.
The first of the new stores has opened in Boston, the second one will open in the Stanford Shopping Centre in Palo Alto, Silicon Valley in September-October, and the third one will open in Beverly Hills, Los Angeles toward the end of the year. Marimekko already has a flagship store in New York.
According to a press statement, Marimekko has also signed an agreement with the Canadian modern furniture company EQ3 for collaboration aimed at opening 10 Marimekko shop-in-shops by the end of 2014.
― As a unique design brand, the locations of our new stores are strategically very important to us. The forthcoming “Marimekko house” in Beverly Hills is of great significance for us, as we wish to build a recognition profile among people of influence in the entertainment and movie industry, says Marimekko’s President and CEO Mika Ihamuotila.
― The Palo Alto store is in the heart of Silicon Valley, within reach of perhaps the world’s most interesting technology companies and private equity investors as well as Stanford University. We want to reach out to this target group in a totally new way for several different reasons, he continues.
The Boston store is located in an area popular with students and faculty of some of the United States’ leading universities, such as Harvard and MIT.