Finnish start-up Kiosked is hoping to revolutionise the world of Web advertising by letting online publishers, bloggers and photographers post images which are embedded with advertisements for related products and services.
The company has officially opened its Kiosked Image Bank which contains millions of images and photos which are legal and free to use.
Each image is embedded with relevant ads, allowing people to make purchases without having to search separately for a product.
If a tagged photo leads to a sale, the content provider, copyright owner and Kiosked all get a cut.
— Kiosked turns any online content into a marketplace, says founder and CEO Micke Pagvalén. People get shopping impulses from online content, for example, when they see a good looking lamp, golf glove or t-shirt on a blog’s image.
— Until now there has been no easy way of buying or getting information about the products they see without having to separately search for them.
— Kiosked provides consumers with instant access to more information, along with the possibility to make an on or offline purchase.
Pagvalén hopes that the technology will eventually eliminate the need for annoying advertising banners.
In addition, Kiosked will provide bloggers with a huge database of photos and images which are free of legal hassles.
Pagvalén says that around 85 per cent of images available to bloggers today violate copy right laws.
Kiosked has a growing archive of five million photos – representing almost 10,000 brands - and is adding 50,000 new images and products every day.
Pagvalén told Reuters news agency that adding photos to an archive which is accessible to anyone can increase revenue per picture by 20 to 50 times.