The 2012 Ice Hockey World Championships being held next Spring in Helsinki and Stockholm now have a mascot with the name Hockey Bird. The creature looks very familiar as it is the first Angry Bird designed by Rovio Entertainment’s Toni Kysenius, set free to run riot outside the boundaries of the Angry Birds games.
Mika Sulin, General Secretary of Finland’s championship organization is delighted with the new crowd pleaser.
— HockeyBird is fantastic for us. He’s Finnish in origin, one of the hottest topics of conversation on the market at the moment and known around the world. You couldn’t imagine a better mascot for the championships.
For Rovio the ice hockey world championships represent a new conquest.
— HockeyBird’s mission is to bring bird energy to the big sports carnival and basically to be everywhere, explains Toni Kysenius who designed this sixth fielder.
In addition to the mascot, during the Karjala Cup tournament the championship organizers unveiled the new home game event look designed by the Helsinki-based Mozo design agency. The event look is a star-shaped graphic based on the North Stars of Ice Hockey design which will be used in Finland in blue and in Sweden in blue and yellow.
Also unveiled at the tournament were the names of eight new sponsors: Clear Channel, Edita, Hartwall (with the Karjala and Novelle brands), HK Ruokatalo, Mynthon, Royal Ravintolat, Trend Channel in collaboration with NEC Finland and Wulff. The championship organizers now have at a domestic level deals with a total of 19 companies following the announcement earlier this autumn with Cramo, Event Travel Finland, KONE, MTV3, Niemi Palvelut, Nokia, PwC, Puustelli, Scania, TuroTailor and Veikkaus.